DOYLESTOWN, PA (MARKET WIRE) ProPhase Labs, Inc. (NASDAQ: PRPH), makers of the Cold-EEZE® brand of cold remedies, today announced it has retained Westport, CT based full-service media solutions company Women's Marketing, Inc. (WMI) as its agency of record. The agency will work closely with ProPhase Labs to develop and implement high-impact media campaigns for Cold-EEZE and Kids-EEZE® across a variety of networks. WMI will lend its expertise to multimedia projects, branded content placements, print and digital advertising.